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Every year 14 January is celebrated as SANKRANTHI or PONGAL.
Certain Hindu festivals are associated with the annual cycle of seasons. Pongal in the South is celebrated to mark the withdrawal of the southeast monsoons as well as the reaping of the harvest. It is the biggest harvest festival, spread over three days. Pongal denotes a sweet preparation made from rice. Each of the three days are marked by different festivities.

 On the first day, Bhogi Pongal, celebrations are confined to the house. Evil spirits are driven out of the home and burned in bonfires, and the house is whitewashed. The second day, Makara Sankranthi or Surya Pongal, honors the Sun god. The third day is Maattu Pongal, and farmers honor their cattle. Cows and bullocks are washed, decorated, & worshipped for their role in ensuring a good harvest.

The advent of Pongal is associated with spring-cleaning and burning of rubbish, symbolizing the destruction of evil. Decorative designs or rangolis are traced on floors and on the day of the Pongal, the newly harvested rice is cooked in homes to acclaim the bounty of the gods.

In Madras, a rath yatra procession is taken out from the Kandaswamy Temple. In Madurai, Tanjore and Tiruchirrapalli, where Pongal is known as Jellikattu, bundles of money are tied to the horns of bulls, and villagers try and wrest the bundles from them. Community meals are made from the freshly gathered harvest and enjoyed by the entire village.